India’s food processing industry is booming, driven by rising demand for ready-to-cook, nutritious, and convenient food products. Among these, Daliya (cracked wheat) is emerging as a popular choice among health-conscious consumers. As a staple in Indian households and a growing item in urban diets, Daliya offers both nutritional value and commercial potential. If you’re an aspiring entrepreneur or a small business owner looking to invest in food processing, starting a Daliya making business in India can be a profitable venture.
In this blog, brought to you by Samtek Machinery, a leading manufacturer of food processing equipment, we will walk you through everything you need to know about starting your own Daliya manufacturing unit—from market potential and business setup to machinery, process, and profitability.
Why Daliya Making Business? Understanding the Market Potential
Daliya, or broken/cracked wheat, is a product made by milling whole wheat grains into small, coarse fragments. It retains all the bran, endosperm, and germ, making it a highly nutritious food rich in fiber, protein, iron, and vitamins.
Key Reasons to Invest in the Daliya Making Business:
Rising Health Awareness: Consumers are shifting from polished grains to whole grain alternatives like Daliya.
Diverse Uses: Can be used to prepare khichdi, porridge, upma, pulao, etc.
Urban and Rural Demand: Consumed widely across cities and villages in India.
Low Production Cost: Raw material (wheat) is abundantly available.
High Shelf Life: Daliya has a good shelf life with minimal storage challenges.
Export Potential: Growing demand in Middle East, Africa, and Indian diaspora markets.
Step-by-Step Guide to Starting a Daliya Manufacturing Business
Step 1: Market Research and Business Planning
Before investing in any machinery or infrastructure, study your target market. Understand local consumption patterns, existing competition, retail pricing, and customer preferences.
Ask questions like:
Who are my target customers—retailers, wholesalers, or direct consumers?
What quality and type of Daliya is in demand—coarse, medium, or fine?
What packaging size is most popular—500g, 1kg, 5kg?
Prepare a detailed business plan covering:
Capital investment
Projected sales and margins
Distribution channels
Marketing strategies
Step 2: Registering Your Business
To start your Daliya making business in India, ensure you fulfill all legal and regulatory requirements:
Business Registration: As a Proprietorship, Partnership, LLP, or Private Limited Company.
FSSAI License: Mandatory for all food processing businesses.
Udyam Registration: For MSME benefits and government schemes.
GST Registration: GST Registration For tax compliance and input credit.
Trade License: From your local municipality.
BIS Certification (optional): To assure quality.
Step 3: Setting Up Your Daliya Manufacturing Unit
Choose a location that is:
Close to wheat suppliers or mandis
Has good road connectivity for transportation
Has sufficient power and water supply
Allows space for machinery installation, raw material storage, packaging, and office area
A small-scale unit can start in a 1000 to 1500 sq. ft. area. Larger units may require more.
Step 4: Procuring the Right Machinery
This is where Samtek Machinery plays a key role. We provide complete Daliya plant setup solutions, from individual machines to fully automatic lines. Depending on your budget and production capacity, you can choose from semi-automatic or fully automatic setups.
Basic Machinery Required:
Wheat Cleaning Machine – Removes dust, stones, and impurities.
Destoner – Separates heavy stones from wheat.
Wheat Roasting Machine (optional) – Adds flavor and enhances shelf life.
Daliya Making Machine – Breaks wheat into desired granule sizes.
Sieving Machine – Separates Daliya by size (fine, medium, coarse).
Packaging Machine – For filling and sealing Daliya in pouches.
Additional Equipment:
Conveyor Belts
Elevators
Weighing Scales
Dust Collectors
Control Panel
Step 5: Raw Material Procurement
The primary raw material is clean, high-quality wheat grains. Ensure that your supplier offers consistent quality and reasonable pricing. Buying directly from farms or local mandis can help reduce costs.
Step 6: Daliya Production Process
Here is a simplified overview of the Daliya production process:
Cleaning: Wheat is cleaned using cleaning and destoning machines.
Optional Roasting: Some units prefer roasting for better taste and aroma.
Cracking: Wheat is passed through the Daliya making machine for cracking into desired sizes.
Sieving: Granules are sieved to separate fine, medium, and coarse Daliya.
Cooling and Drying: Daliya is cooled and dried before packaging to avoid moisture retention.
Packaging: Final product is packed in food-grade pouches using automatic or semi-automatic machines.
Step 7: Packaging and Branding
Attractive and durable packaging is crucial for shelf appeal and product safety.
Use food-grade laminated pouches.
Common sizes: 500g, 1kg, 5kg.
Include clear labeling with brand name, nutritional info, expiry date, FSSAI number, and contact details.
Offer zip-lock or resealable packs for premium markets.
Invest in a strong brand identity. A good logo, consistent design, and eco-friendly packaging can set you apart in a competitive market.
Step 8: Marketing and Distribution
A well-planned marketing strategy can rapidly grow your Daliya brand.
Marketing Channels:
Wholesalers & Retailers: Supply to grocery shops, kirana stores, and supermarkets.
Online Sales: Sell through your own website, Amazon, Flipkart, or BigBasket.
Bulk Supply: Tie-up with hospitals, hostels, canteens, and wellness centers.
Export Market: Explore export through platforms like IndiaMART, TradeIndia, and B2B exhibitions.
Promotion Ideas:
Free sampling at supermarkets
Social media marketing
Local newspaper ads
Influencer or dietitian endorsements
Recipe content on YouTube and Instagram
Financials: Investment and Profit Margin
Here’s a rough breakdown for a small-scale Daliya manufacturing unit:
|
Expense Head
|
Estimated Cost
|
|---|---|
|
Machinery (Semi-Auto)
|
₹6 – ₹10 Lakhs
|
|
Setup & Installation
|
₹1 – ₹2 Lakhs
|
|
Licensing & Registration
|
₹30,000 – ₹50,000
|
|
Raw Material (Initial Stock)
|
₹1 – ₹2 Lakhs
|
|
Packaging Material
|
₹50,000
|
|
Branding & Marketing Material
|
₹50,000
|
|
Miscellaneous
|
₹1 Lakh
|
|
Total
|
₹10 – ₹15 Lakhs
|
Profit Margins:
Production Cost (including labor, electricity, packaging): ₹20–25 per kg
Selling Price: ₹40–60 per kg (retail)
Profit Margin: 40–60% depending on scale and distribution
With consistent production and smart marketing, your investment can break even in 12–18 months.
Tips for Success in Daliya Business
Maintain consistent quality to build brand trust.
Keep upgrading machinery as your capacity grows.
Use digital marketing to reach younger, health-focused consumers.
Diversify into related products—like roasted Daliya, flavored Daliya, oats, etc.
Stay updated with FSSAI regulations and quality standards.
Conclusion
Daliya making business in India is not just a profitable venture—it also contributes to promoting healthy eating habits among the population. With rising demand, low entry barriers, and easy availability of raw materials, now is the perfect time to invest.
At Samtek Machinery, we help you turn your business idea into reality. From machinery selection and layout planning to installation and support, we’re with you every step of the way. Whether you’re starting small or aiming big, we have customized Daliya plant solutions for every need.
Contact us today to set up your Daliya processing unit and be part of India’s growing food revolution!
